CAMBRIDGE, Mass. – August 17, 2022 – Fullintel, a leading media monitoring and media intelligence service, is proud to announce it has appointed Angela Dwyer, a leader in the global PR measurement industry, as its new Head of Insights. A former senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME […]
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of them: Earned media, or earned content, is publicity not achieved through […]
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also know how some politicians reacted. But what about most […]
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of its notorious spam bots, that’s a lot of data […]
CAMBRIDGE, Mass. – March 31, 2022 – Fullintel, a leading media monitoring and intelligence service, is proud to announce the launch of its new real-time media monitoring platform with predictive artificial intelligence capabilities: Fullintel Hub. Fullintel Hub combines actionable news curated by AMEC-certified media analysts with a quality assured, automated news feed that delivers ultra-relevant, real-time […]
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified experts. Learn the important steps of planning and executing a full media monitoring […]
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to media intelligence. If your media data isn’t clean, consistent, and consolidated according to best […]
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely through automated SaaS monitoring platforms. That’s because these platforms are often […]
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media platform you’ve hardly used, or in a social media post set to […]
The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for six years running. I guess what they say is true: Time flies […]
