For many communications teams, the absence of media coverage feels like relief. No headlines. No trending topics. No alerts. It is easy to equate silence with stability, as if quiet means an issue has dissipated or never existed. This assumption is understandable. PR teams are trained to look for spikes, surges, and visible escalation. When […]
Sentiment scores are attractive because they simplify complexity. Thousands of headlines, social posts, and broadcast segments become a single number. For busy communications leaders and executives, that number feels manageable. A dashboard shows 72 percent positive coverage. Another report says sentiment is stable quarter over quarter. The board sees one slide and moves on. The […]
