The latest insights and news from Fullintel
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ? I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would be a good idea […]
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms help brands acquire market intelligence, collect honest customer feedback and raise attention regarding illness. These top topics were […]
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks were, but because of the rapid response needed in 2022’s social media environment. Executives and […]
Have you ever visited your favorite restaurant, only to suddenly find it under new management? For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that’s what we’ve experienced over the past couple of weeks. The shrimp scampi? Off the menu. The health department? […]
It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what! Your inbox is quiet and you read the tweets, where a user tagged your brand in a single post linked to a TikTok video […]
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or awkward responses to crises – can have enormous financial impacts, both direct and indirect. A direct […]
Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical industry to provide users with metrics, including reach, sentiment and trending score. The pharma industry […]
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of them: Earned media, or earned content, is publicity not achieved through […]
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also know how some politicians reacted. But what about most […]
