This article was originally published by the Institute for Public Relations (IPR). Visit IPR’s website for more insights and best practices in PR measurement and strategy. Accurate and timely media analysis is crucial to shaping public relations strategies and...
The pharmaceutical industry experiences significant changes driven by advancements in technology, evolving drug development strategies, and strengthened partnerships. AI, precision medicine, and optimized clinical trial processes drive more efficient and personalized...
In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term...
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is...
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media...
The pharmaceutical industry is undergoing rapid transformation, with continuous advancements in drug development, technologies, and strategic collaborations. This dynamic landscape is shaped by regulatory updates, innovations in treatment, and new opportunities that...
