PR Measurement MasterClass

Join the forefront of PR measurement innovation with Fullintel’s groundbreaking solutions. 

    Register for MasterClass

    Led by Measurement and PR Research Expert

    As a seasoned measurement expert, Angela’s unique ability to translate research into practice helps brands improve business results through data-driven, actionable insights.

    During her time at PR agencies and media research firms Angela has consulted with brands across several industries, including consumer, healthcare, and automotive. She has presented and published original, award-winning research on topics such as brand recall, engagement, and trust, and presented measurement best practices to audiences across the globe at industry events from São Paulo to Berlin.

    Angela also sits on several PR industry boards where she regularly contributes her deep knowledge garnered from a cross-section of academia and professional experience. Angela is director of the Institute for Public Relations (IPR) Measurement Commission and serves on the boards of the Public Relations Society of America (PRSA) North Pacific District and the International Public Relations Research Conference (IPRRC).

    Her contributions to the field have earned her several high-profile industry awards, including a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award, and an AMEC Rising Star recognition as an innovator in communication measurement.

    MasterClass Details:

    • Date & Time: Wednesday, March 13th at 1 PM ET
    • Presenter: Angela Dwyer, Head of Insights, Fullintel
    • Title: PR Measurement: Proving Value & Improving Performance
    • Agenda: Exploration of measurement frameworks, best practices in PR and communications measurement, and the application of universal metrics

    Why This MasterClass Matters:

    In an era where data-driven decision-making is paramount, the ability to accurately measure and evaluate PR’s influence on outcomes is more crucial than ever. This MasterClass will delve into the core principles of effective measurement, covering a range of methodologies that attendees can adapt and apply within their own organizations to optimize their PR strategies.

     

    Participants will gain insights into:

    • Establishing clear measurement objectives aligned with organizational goals
    • Selecting and applying the right metrics to assess PR effectiveness
    • Using frameworks to systematically evaluate PR impact
    • Implementing best practices to ensure continuous improvement and accountability in PR measurement