The latest insights and news from Fullintel
This month’s healthcare and pharmaceutical headlines reflect increased scrutiny of public health decisions, regulatory actions, and funding priorities. Changes in advisory panels, shifts in government spending, and the adoption of new technologies influence how treatments are approved, funded, and perceived. These developments underscore the growing intersection of science, politics, and public opinion. As healthcare policy […]
The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is becoming less effective while AI-powered content discovery is becoming essential for brand visibility. The search landscape has fundamentally changed, and most PR teams haven’t caught up yet. While […]
The pharmaceutical industry continues its rapid evolution in June 2025, with breakthrough approvals, global market expansions, and multi-billion-dollar acquisitions reshaping the healthcare landscape. These developments signal fundamental shifts in how we approach cancer treatment, weight management, and international health access, each presenting unique challenges and opportunities for communications professionals. 1. FDA Approves Datroway for Lung […]
Picture this: Tuesday, 10 p.m. Your Slack channel lights up. A TikTok video claiming your GLP-1 trial “shrunk kidneys” has exploded from 200 to 20,000 shares while you were brushing your teeth. That familiar knot forms in your stomach. Sound familiar? Recently at Ticket-to-Biotech, Angela Dwyer (FullIntel’s Head of Insights) and I explored how biotech […]
The Evolving Healthcare Media Landscape What’s the best way to get a busy healthcare reporter’s attention in 2025? What topics interest biopharma journalists most this year? How can you ensure your healthcare pitch stands out in an increasingly competitive digital environment? As the healthcare industry continues to evolve rapidly, so do the strategies for effectively […]
Picture this: It’s 7 AM, and your phone buzzes with an urgent message from your CEO. A clinical trial story just broke in European media, your stock price is already moving, and investors are asking questions. But here’s the kicker—your media monitoring system missed it entirely because the coverage started in German biotech publications that […]
Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that there isn’t enough science validating what those metrics can predict. Evaluating media at the depth required has been a challenge to automate. Consider this: in some cases, predictive […]
We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a leading publication in crisis management and resilience. Recognition for AI Innovation in Threat Detection In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and […]
Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds, planes, and even missiles. Social media monitoring is a powerful process that can warn a brand of incoming danger. It isn’t just about using social media monitoring to […]
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with the speed and unpredictability of the 2025 media landscape. Today, the brands that thrive don’t just react. They anticipate. That’s where Fullintel comes […]
