The latest insights and news from Fullintel
Media monitoring has reached an inflection point. Automated systems can now scan millions of articles, track thousands of keywords, and deliver results in seconds. Yet, PR teams are drowning in data while starving for strategic brand insights amid the vast amount of data. Research from enterprise client implementations shows that a high percentage of AI-generated […]
Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire […]
I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six months earlier, attracted by promises of 24/7 coverage and instant sentiment analysis. The result? They missed a brewing crisis in a niche industry forum because the automated system […]
This month’s healthcare and pharmaceutical coverage highlights how political decisions and emerging technologies are redefining access to care and public confidence in the system. From Trump’s initiatives on drug pricing, fertility access, and AI-driven cancer research to growing scrutiny of AI’s role in medical advice, the discussions reflect a sector balancing innovation with regulation and […]
If your brand exists in the public eye, you’re already being talked about. The only question is: Are you paying attention? In a world where a tweet can spark a news cycle and headlines can ripple through investor confidence, media analysis is no longer a nice-to-have. It’s how comms teams stay ahead of the curve, […]
When it comes to evaluating communications performance, one of the most common questions I hear is: “Why don’t we just analyze everything?” It’s an understandable instinct—especially when “big data” has become synonymous with accuracy. But in reality, more data doesn’t always mean better insight. The key to meaningful measurement isn’t volume; it’s representativeness. That’s where […]
Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]
Three weeks before a major automotive recall made headlines, MATT AI identified unusual patterns in regional automotive forums and trade publications. The AI flagged increasing mentions of a specific component failure, growing frustration in customer testimonials, and subtle shifts in competitor messaging that suggested they knew something was brewing. The client’s crisis team had three […]
Picture this: It’s 7:15 AM, and your executive team needs immediate updates on breaking industry news. Your media monitoring brief sits buried beneath 47 other emails in the CEO’s inbox, competing with meeting invites, vendor pitches, and yesterday’s unread messages. Meanwhile, your entire leadership team is actively discussing strategy in Microsoft Teams, where critical business […]
When the CEO of a Fortune 500 pharmaceutical company walks into a board meeting, she already knows which media narratives demand attention, how her recent interviews performed against competitors, and where tomorrow’s thought leadership opportunities lie. Her secret? She started her day with three strategic MattAI prompts that would have taken her communications team hours […]
