The latest insights and news from Fullintel
How a Global PR Agency Cut Morning Brief Production Time by 50% While Improving Quality Let’s talk about the 4 AM problem that nobody in PR wants to admit they have. Your team gets up before dawn to compile executive news briefings. They’re scanning hundreds of sources, formatting HTML emails, and racing against a 7:30 […]
Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers look good. But here’s the question that should keep you up at night: what do these metrics actually tell you about your brand’s health? Most PR measurement today […]
Healthcare media coverage in October and November centers on regulatory tension, financial strain, and shifting policy priorities across the U.S. News cycles focus on leadership disruption at the FDA, federal efforts to revise medical debt reporting rules, and rising ACA premiums that place added pressure on households. These themes reflect ongoing concerns about affordability, oversight, […]
Media monitoring has reached an inflection point. Automated systems can now scan millions of articles, track thousands of keywords, and deliver results in seconds. Yet, PR teams are drowning in data while starving for strategic brand insights amid the vast amount of data. Research from enterprise client implementations shows that a high percentage of AI-generated […]
Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire […]
I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six months earlier, attracted by promises of 24/7 coverage and instant sentiment analysis. The result? They missed a brewing crisis in a niche industry forum because the automated system […]
This month’s healthcare and pharmaceutical coverage highlights how political decisions and emerging technologies are redefining access to care and public confidence in the system. From Trump’s initiatives on drug pricing, fertility access, and AI-driven cancer research to growing scrutiny of AI’s role in medical advice, the discussions reflect a sector balancing innovation with regulation and […]
If your brand exists in the public eye, you’re already being talked about. The only question is: Are you paying attention? In a world where a tweet can spark a news cycle and headlines can ripple through investor confidence, media analysis is no longer a nice-to-have. It’s how comms teams stay ahead of the curve, […]
When it comes to evaluating communications performance, one of the most common questions I hear is: “Why don’t we just analyze everything?” It’s an understandable instinct—especially when “big data” has become synonymous with accuracy. But in reality, more data doesn’t always mean better insight. The key to meaningful measurement isn’t volume; it’s representativeness. That’s where […]
Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]
