The latest insights and news from Fullintel
Journalists receive over 100 pitches per week. The response rate? Just 3.3%. That means for every 30 pitches you send, you might hear back from one reporter. Those odds should make every PR professional rethink their approach to media outreach. Here’s what’s changed: PR teams using AI to analyze journalist coverage patterns and personalize their […]
What were the top pharma news stories as of February 2026? Three major pharmaceutical and health technology stories shaped coverage in January 2026: a legal challenge to revised U.S. childhood vaccine guidance, a high-profile AI partnership between Bristol Myers Squibb and Microsoft to improve lung cancer detection, and OpenEvidence’s presentation of an agentic AI–driven vision […]
You’re tracking mentions, counting clips, and delivering reports. But your C-suite keeps asking questions your current media monitoring can’t answer: “What’s driving the negative sentiment?” “How do we compare to our competitors’ messaging penetration?” “What narratives should we prepare for next quarter?” If these questions sound familiar, you’re experiencing the limitations of basic media monitoring—and […]
When Abbott announced its FreeStyle Libre 3 device correction in November 2025, the company’s communications team had already established a verification website, deployed 24/7 customer support, and prepared replacement logistics. Seven deaths and 736 adverse events demanded nothing less. But the real test wasn’t the announcement, as îit was managing the narrative across global media, […]
Your legal team just forwarded a screenshot from r/technology. Three thousand upvotes on a post claiming your latest product update breaks user privacy. The thread, which is four hours old, has 847 comments and is now ranking on the first page of Google for “[your brand] privacy concerns.” This is the reality that PR teams […]
Every January, the JPM Healthcare Conference sets the tone for the year ahead in pharma and biotech. It’s where strategy meets scrutiny—where investors, analysts, media, and stakeholders look for credible signals about pipelines, leadership, innovation, and long-term growth. This year, I experienced JPM in person for the first time—and it reinforced just how much influence […]
A strong media monitoring report does more than recap yesterday’s headlines. It tells you what matters, why it matters, and what you should do next. For PR teams handling multichannel narratives, fast-moving crises, or complex stakeholder environments, these reports become the backbone of strategic communication. They help leaders make informed decisions, uncover risks early, and […]
The Truth Social post landed at 11:46 AM on Saturday, January 18. By noon, Novo Nordisk’s stock was dropping. By Monday morning, eight European countries faced new tariffs, pharmaceutical supply chains were in question, and PR teams across the industry were scrambling to explain what this meant for drug prices, manufacturing plans, and patient access. […]
Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it appeared. Multiple studies confirm that content with credible author bylines, credentials, and first-hand expertise receives preferential citation over generic corporate content. For PR professionals, this represents a fundamental […]
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined with high-profile scandals, such as Deloitte’s refund of $291,000 for AI-generated citations—makes the case for human verification in executive briefings more compelling than ever. For pharmaceutical companies facing […]
