The latest insights and news from Fullintel
When a crisis strikes, organizations often step forward to help. But here’s a question communicators rarely stop to ask: Do disaster relief efforts actually motivate the public—or do they mainly strengthen reputation? That distinction matters more than ever in a communications landscape defined by limited attention, growing skepticism, and rising expectations for corporate responsibility. At […]
Fullintel won seven AMEC Communication Effectiveness Awards in London, with award-winning work submitted on behalf of five clients. The wins reflect Fullintel’s commitment to rigorous, framework-led measurement that proves real communications impact.
The email landed at 7:15 AM. Forty-three pages of screenshots, thumbnails, and clip excerpts. No summary. No prioritization. Somewhere in there was a story the CEO needed to know about before his 8:30 board call. He didn’t find it. Neither did his assistant. The PR team learned about the miss at 9:47 AM, when the […]
For many communications teams, the absence of media coverage feels like relief. No headlines. No trending topics. No alerts. It is easy to equate silence with stability, as if quiet means an issue has dissipated or never existed. This assumption is understandable. PR teams are trained to look for spikes, surges, and visible escalation. When […]
A PR director at a Fortune 500 company recently told me that her team caught a negative story about their CEO 47 minutes before it was published in mainstream media. They prepared talking points, briefed the communications team, and had a statement ready when reporters started calling. The crisis that could have dominated a news […]
As AI-curated search grows, brands must move beyond technical SEO and build real authority, expertise, and third-party recognition to stay visible.
Modern PR teams must manage how AI platforms describe their brand, respond faster to emerging issues, and verify signals amid growing information noise.
Sentiment scores are attractive because they simplify complexity. Thousands of headlines, social posts, and broadcast segments become a single number. For busy communications leaders and executives, that number feels manageable. A dashboard shows 72 percent positive coverage. Another report says sentiment is stable quarter over quarter. The board sees one slide and moves on. The […]
Target’s security systems detected the 2013 breach that would expose 40 million credit card numbers. The alert existed in their monitoring infrastructure. It sat in a queue of low-priority notifications while attackers extracted customer data for two weeks. GM engineers documented ignition switch defects for over a decade. Technical reports contained the signal, but it […]
Fullintel-UConn study on AI engine citations shows the value of pitching your message to journalists and other credible outlets. If AI is rewriting how audiences discover information, it has also significantly changed how the communications professionals we work with measure impact. Dashboards, sentiment charts, and campaign recaps using traditional media metrics simply can’t sufficiently demonstrate […]
