The latest insights and news from Fullintel
This month’s healthcare and pharmaceutical coverage underscores the growing tensions between medical innovation, public policy, and patient safety. From the FDA’s shift in COVID-19 vaccine guidance to controversial political backing of unproven autism research, and the rise of AI-powered diagnostic tools such as smart stethoscopes, the industry is navigating a rapidly changing environment. These developments […]
Picture this: Two AI systems read the same article about your company’s quarterly earnings. The first extracts keywords and sentiment. MattAI understands that the subtle skepticism in paragraph four, written by an influential analyst who rarely covers your company, signals a narrative shift that requires immediate attention. The difference? Human expertise is embedded in every […]
It’s the night before your organization’s big event, and the final checklist is running through your mind: Have you briefed the media team? Confirmed speakers? Tested the A/V setup? But here’s a question many communications teams overlook: Did you configure your event-specific keywords and hashtags in your media monitoring tools? While it’s not as visible […]
Ask your elder-millennial aunt about video games. She’ll mention The Sims. Corner any 15-to-35-year-old guy about his favorite NHL, FIFA, or Madden edition, and watch him light up like a console booting up. EA doesn’t just make games. They manufacture nostalgia. Electronic Arts has agreed to a sale worth $55 billion, with Saudi Arabia’s Public […]
When a global technology company faced a supply chain crisis last quarter, its PR team didn’t scramble through headlines or wait for morning clips. They asked MattAI one question: “What narratives are emerging about our supply chain issues, and which require immediate response?” Within seconds, they had a prioritized action plan that helped contain a […]
I’ve helped many organizations develop requests for proposals (RFPs) over the years. The most important lesson I can share is this: don’t simply recycle an old RFP with generic requirements. The media monitoring and measurement industry has transformed in recent years. With AI-driven monitoring, predictive analytics, the rise of trust and reputation metrics, and continued […]
Introduction: When Pizza Predicts War In August 1990, the CIA famously ordered 21 pizzas in a single night. Hours later, Iraq invaded Kuwait. Coincidence? Maybe. But to outside observers, that sudden late-night surge of food deliveries to Langley looked like an early-warning signal. Something was happening — and the pizza boxes gave it away. This […]
Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an AI assistant who already understood your brand’s unique media landscape and was trained by human analysts who knew what mattered? MattAI isn’t just another chatbot parsing generic data. […]
I didn’t expect K-Pop Demon Hunters to serve branding lessons between fight scenes and power ballads, but honestly? It’s a better case study than most marketing textbooks. The whole story is about one thing: finding your voice and staying true to it, even when demons (literal or metaphorical) are trying to silence you. And that […]
When a major airline’s system crashes during peak holiday travel, its PR team has minutes, not hours, to respond. The difference between a managed situation and a full-blown reputational crisis often comes down to preparation, speed, and precision in those critical first moments. Modern PR crisis management demands more than traditional reactive approaches—it requires predictive […]
