With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock (1970), offered a prediction that feels particularly relevant today: “The illiterate of the twenty-first century will not be those who cannot read and write, but […]
May’s top healthcare stories highlight major shifts in drug pricing policies, data-driven health initiatives, and advances in genetic medicine. Public and media attention is focused on government-led cost reforms and growing concerns over transparency and ethics in healthcare research. At the same time, new developments in personalized medicine offer cautious optimism for rare disease treatment. […]
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]
Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with influencers in 2025. But what strategies and tactics work best when using influencers to engage your audience in 2025, which trends should you be aware of, and what […]
Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources 📌 Mapping Your Media Ecosystem📌 Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection 🧭 Building Your Keyword Strategy🧭 Refining Your Search Parameters 4. […]
The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real time. Every May, the Met Gala turns New York City into fashion’s most exclusive runway. It’s where celebrities become walking metaphors, designers flex cultural muscle, and social media […]
This month’s healthcare and pharmaceutical news highlights several key stories that are drawing widespread media traction and public interest. From lawsuits and controversial health claims to drug pricing reforms, these developments have significant implications for both national and global health policy. Each story underscores the complex relationship between politics, public opinion, and healthcare. In this […]
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
