Executive Insights

Executive News Briefings
Executive Insights

Executive News Briefing: How to Keep Your Leadership Team Informed in Today’s 24/7 News Cycle

August 14, 2025

Your CEO steps into a critical investor call, confident and prepared. Within minutes, a board member references a competitor’s announcement from three hours ago—one that completely shifts the conversation’s trajectory. Your executive freezes, clearly caught off-guard, while the room’s energy shifts from confidence to concern. This scenario could have been prevented with an effective executive news briefing system. For public relations professionals, implementing comprehensive executive news briefing processes isn’t just […]

Hidden Cost of DIY News Briefs in 2025
Executive Insights

Why Smart PR Teams Are Ditching DIY Media Monitoring in 2025: The Real Cost of Managing Your Own Executive News Briefs

July 2, 2025

It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]

SEO Vs. GEO
Executive Insights

The New Search Ecosystem: How AI Overviews Are Reshaping Brand Visibility in 2025

June 26, 2025

The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is becoming less effective while AI-powered content discovery is becoming essential for brand visibility. The search landscape has fundamentally changed, and most PR teams haven’t caught up yet. While […]

Best PR Certifications for 2025
Executive Insights

Best Public Relations Certifications: 2025 Guide to PR Certification Programs

June 2, 2025

Looking for the best public relations certifications to advance your career? In today’s competitive PR landscape, professional certification can be the key differentiator that sets you apart from other practitioners and opens doors to new opportunities. Public relations professionals face unique challenges in the current media environment, with fewer traditional outlets and an increasingly complex […]

A Different Approach to Media Intelligence
Executive Insights, Media Monitoring

How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same

May 29, 2025

There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]

Media Intelligence
Executive Insights, Media Monitoring

Guide: How to Do Media Monitoring Effectively

May 9, 2025

Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources ? Mapping Your Media Ecosystem? Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection ? Building Your Keyword Strategy? Refining Your Search Parameters 4. […]

The Convergence of Crisis and AI
Executive Insights

IPRRC 2025: How Next-Generation Measurement Standards Are Transforming Public Relations

March 12, 2025

The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]

Platform Migration Survival Guide
Executive Insights

Platform Migration Survival Guide: 5 Challenges to Navigate If Your Media Monitoring Provider Makes a Switch

March 6, 2025

The art and science of media monitoring and analysis are always changing. But one constant remains: Migrating from one platform to another can be difficult and challenging, and can be bad for productivity unless it’s done right.  After all, whether you’re happy with your media monitoring provider or not, a forced migration to a new […]

Navigating the News Floods
Executive Insights, Media Monitoring

In a World Flooded with Information, How Do You Identify What Is Truly Important?

February 6, 2025

In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent studies by the Pew Research Center, approximately 20% of Americans feel overwhelmed by their daily information intake. This growing sense of information […]