Why Tracking AI Mentions Is Now Essential for PR Media measurement is evolving alongside readers. We’re no longer just examining individual articles to understand a story, but rather considering articles as part of a broader picture of influence. As more and more traffic is siphoned away by AI-driven overviews and chat experiences from publishers, AI […]
More than half of all Google searches now end without anyone clicking a single link. That’s the reality PR teams face in 2025, and it’s reshaping everything we thought we knew about measuring earned media success. The implications are significant: your best coverage might generate impressive impressions but send almost no one to your website. […]
How a Global PR Agency Cut Morning Brief Production Time by 50% While Improving Quality Let’s talk about the 4 AM problem that nobody in PR wants to admit they have. Your team gets up before dawn to compile executive news briefings. They’re scanning hundreds of sources, formatting HTML emails, and racing against a 7:30 […]
Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers look good. But here’s the question that should keep you up at night: what do these metrics actually tell you about your brand’s health? Most PR measurement today […]
Media monitoring has reached an inflection point. Automated systems can now scan millions of articles, track thousands of keywords, and deliver results in seconds. Yet, PR teams are drowning in data while starving for strategic brand insights amid the vast amount of data. Research from enterprise client implementations shows that a high percentage of AI-generated […]
Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire […]
I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six months earlier, attracted by promises of 24/7 coverage and instant sentiment analysis. The result? They missed a brewing crisis in a niche industry forum because the automated system […]
Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]
Three weeks before a major automotive recall made headlines, MATT AI identified unusual patterns in regional automotive forums and trade publications. The AI flagged increasing mentions of a specific component failure, growing frustration in customer testimonials, and subtle shifts in competitor messaging that suggested they knew something was brewing. The client’s crisis team had three […]
When the CEO of a Fortune 500 pharmaceutical company walks into a board meeting, she already knows which media narratives demand attention, how her recent interviews performed against competitors, and where tomorrow’s thought leadership opportunities lie. Her secret? She started her day with three strategic MattAI prompts that would have taken her communications team hours […]
