Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….  

There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can commit communication mistakes that could make or break a company (and his career). What are the three common crisis miscues that even seasoned PR professionals make – and how to avoid them?

How To Balance Branding & Sales

Data is crucial in the advertising world. It helps advertisers create meaningful metrics and define campaign goals. It is important for marketers as well. No wonder, marketers are under great pressure to use big data to generate results in real-time. But they cannot lose focus of the product/company’s brand identity. Read the story to know why marketers should keep an eye on branding and campaign health while taking on attribution.

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Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.