Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….  

There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can commit communication mistakes that could make or break a company (and his career). What are the three common crisis miscues that even seasoned PR professionals make – and how to avoid them?

How To Balance Branding & Sales

Data is crucial in the advertising world. It helps advertisers create meaningful metrics and define campaign goals. It is important for marketers as well. No wonder, marketers are under great pressure to use big data to generate results in real-time. But they cannot lose focus of the product/company’s brand identity. Read the story to know why marketers should keep an eye on branding and campaign health while taking on attribution.

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Patrick is a Strategic Account Manager at Fullintel, and has a keen interest in brand management and statistical media analysis. Patrick brings his B2B software sales skills and background in communications to his dealings with all clients and enjoys pursuing his passion for writing and PR in his spare time.