Fullintel today announced major enhancements to MATT AI (Media Analysis, Trends & Tracking), its AI-powered media intelligence assistant that transforms how communications teams interact with media data CAMBRIDGE, MA, October 29, 2025 – The enhanced platform features advanced trend forecasting, real-time sentiment analysis, and conversational intelligence, delivering instant answers to complex media questions. These capabilities […]
Editor’s Note: This article was originally published on PRsay, the official blog of the Public Relations Society of America (PRSA). Public relations is a dynamic profession that requires constant adaptation to new technologies. In recent years, artificial intelligence has significantly improved the capabilities of PR teams while also reducing the impact of information overload. AI has […]
Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]
Picture this: It’s 7 AM, and you’re staring at three crisis scenarios, five pending media pitches, and a strategic plan that needs to be on the CEO’s desk by noon. Sound familiar? As public relations professionals navigate an increasingly complex media landscape, AI tools like ChatGPT have emerged as powerful allies in managing the daily […]
Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that there isn’t enough science validating what those metrics can predict. Evaluating media at the depth required has been a challenge to automate. Consider this: in some cases, predictive […]
