Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]
Picture this: It’s 7 AM, and you’re staring at three crisis scenarios, five pending media pitches, and a strategic plan that needs to be on the CEO’s desk by noon. Sound familiar? As public relations professionals navigate an increasingly complex media landscape, AI tools like ChatGPT have emerged as powerful allies in managing the daily […]
Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that there isn’t enough science validating what those metrics can predict. Evaluating media at the depth required has been a challenge to automate. Consider this: in some cases, predictive […]
