Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]
Three weeks before a major automotive recall made headlines, MATT AI identified unusual patterns in regional automotive forums and trade publications. The AI flagged increasing mentions of a specific component failure, growing frustration in customer testimonials, and subtle shifts in competitor messaging that suggested they knew something was brewing. The client’s crisis team had three […]
