At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the lessons from Arrival feel more relevant than ever. One of the most striking scenes in […]
The evolving media landscape offers an invaluable lens through which we can understand the interconnected nature of politics, technology, and culture. As the world adjusts to a new U.S. administration under President Donald Trump, significant developments have emerged, reshaping public discourse and revealing deep-seated global implications. TikTok’s Ban: A Prelude to Change The digital realm […]
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]
