AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the available digital PR tools out there can easily turn into a full-time job—which is why we’ve […]
You may have heard the latest buzz in the AI world: It’s all about GPT-4, the new and improved version of ChatGPT. It’s like the next level of AI and it’s got a ton of cool new features. But here’s the catch: You can only get your hands on it with a ChatGPT Plus subscription. […]
Each and everyone of us is our own little ChatGPT: The things we learn, read, and discuss are how we train our own mental models. What ChatGPT can do is house more information in one place, in a state that’s ready to use, than ever before – and with that comes a risk to our […]
