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Hidden Cost of DIY News Briefs in 2025
Executive Insights

Why Smart PR Teams Are Ditching DIY Media Monitoring in 2025: The Real Cost of Managing Your Own Executive News Briefs

July 2, 2025 Ted Skinner

It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]

|Hidden Costs-min
Executive Insights

The Hidden Costs (and Pain) of DIY Media Monitoring and Executive News Briefs

November 11, 2020 Fullintel

For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news items from the past 24 hours. No matter how they’re produced, they’re a vital […]

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