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Media Alerts Arent Enough Anymore
Media Monitoring

Alerts Ain’t What They Used to Be

July 8, 2025 James Rubec

Media alerting needs a deep rethink, providing more than just a clip notification. The problem I have with alerts isn’t that they aren’t useful, they are, it just isn’t enough. News alerts were created by media monitoring vendors to replace human alerting workflows. The idea was that automated boolean and NLP capture applied against a […]

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