If you’ve ever been confused about the difference between media monitoring and media analysis, you’re not alone. These terms are often used interchangeably in PR and communications, but they represent two distinct yet complementary functions that every communications professional needs to understand. Think of it this way: if media monitoring is like taking your temperature […]
Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]
When your CEO asks, “What did PR actually deliver last quarter?”—can you answer with confidence? Media analysis has become the make-or-break capability for modern PR teams. While 86% of PR practitioners recognize measurement as critically important, only 38% feel confident in the metrics they report. This confidence gap represents both a strategic challenge and a career-defining opportunity. Organizations that master media analysis gain a decisive […]
Let me paint you a picture I’ve seen play out a thousand times. A PR director walks into a Monday morning meeting, armed with a stack of media clips. “Great news!” they announce. “We got 147 mentions last week!” The CEO looks up, raises an eyebrow, and asks the question that stops everyone cold: “So […]
Over my decades in this industry, I’ve witnessed the evolution of media analysis from simple clipping services to sophisticated intelligence operations. What hasn’t changed is this fundamental truth: most PR professionals understand that media analysis is essential, but many still aren’t quite sure what separates good analysis from simply collecting a bunch of articles and […]
Drug pricing in the United States is a complex, multifaceted issue that significantly impacts both pharmaceutical companies and consumers. The cost of prescription medications can impact the profitability of pharmaceutical firms, potentially influencing their capacity to innovate. Concurrently, it imposes a substantial burden on consumers, sometimes compelling them to make difficult choices between essential medications […]
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to show attendees the best ways of navigating their brands through a […]
We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications. The International Association for the Measurement and Evaluation of Communication (AMEC)’s Global Summit takes place May 15 to 17 in Miami. One of […]
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
Public relations is an ever-changing industry – so much so that even industry veterans often feel compelled to sharpen their skills, or develop new ones, through webinars and virtual events. That’s why we’ve compiled this list of 2023’s top recurring or one-time webinars, podcasts, Twitter Spaces, and other virtual events serving the PR and communications […]
