Sinners walked into the 98th Academy Awards with 16 nominations, the most in Oscar history. One Battle After Another walked out with six wins, including Best Picture. The Best Actor race flipped on prediction markets 10 days before the ceremony, generating $48.4 million in trading volume on Kalshi alone. And host Conan O’Brien opened the […]
For many communications teams, the absence of media coverage feels like relief. No headlines. No trending topics. No alerts. It is easy to equate silence with stability, as if quiet means an issue has dissipated or never existed. This assumption is understandable. PR teams are trained to look for spikes, surges, and visible escalation. When […]
A strong media monitoring report does more than recap yesterday’s headlines. It tells you what matters, why it matters, and what you should do next. For PR teams handling multichannel narratives, fast-moving crises, or complex stakeholder environments, these reports become the backbone of strategic communication. They help leaders make informed decisions, uncover risks early, and […]
Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers look good. But here’s the question that should keep you up at night: what do these metrics actually tell you about your brand’s health? Most PR measurement today […]
