Picture this: Two AI systems read the same article about your company’s quarterly earnings. The first extracts keywords and sentiment. MattAI understands that the subtle skepticism in paragraph four, written by an influential analyst who rarely covers your company, signals a narrative shift that requires immediate attention. The difference? Human expertise is embedded in every […]
How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]


