Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers look good. But here’s the question that should keep you up at night: what do these metrics actually tell you about your brand’s health? Most PR measurement today […]
HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample each show for free. It’s also driven by the most advanced neural network in existence – the human brain. That’s because Recommended by Humans, as it’s known, is […]
