Skip to content
Fullintel Logo
  • Solutions
    • Executive News Briefings
    • Strategic Media Analysis
    • Crisis Management
    • Media Intelligence Platform
    • Media Monitoring
  • By Need
    • Enterprise
    • Pharmaceuticals
    • PR Agencies
    • Government Services
    • Defense
  • Resources
    • Blog
    • PR Glossary
    • Newsroom
    • In the News
  • Customers
  • About
Client Login
Contact Us
Request Demo

media intelligence software

  • Home
  • media intelligence software
Competitive Intelligence Mastery
Media Monitoring

Competitive Intelligence Mastery: Using MATT AI to Win the Narrative War

November 11, 2025 Ted Skinner

Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire […]

AI Media Monitoring
Media Monitoring

AI Media Monitoring: Why Automation Alone Isn’t Enough

November 6, 2025 Ted Skinner

I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six months earlier, attracted by promises of 24/7 coverage and instant sentiment analysis. The result? They missed a brewing crisis in a niche industry forum because the automated system […]

Search

Categories

  • Awards (12)
  • Blog (51)
  • Business (21)
  • Executive Insights (39)
  • Media Analysis (7)
  • Media Coverage (18)
  • Media Monitoring (125)
  • Newsroom (27)
  • Pharmaceutical News (33)
  • PR Crisis (16)
  • PR Lessons (15)
  • PR Strategy (26)
  • Shows (4)
  • Top Media Outlets (37)
  • White paper (6)

Recent posts

  • Why Executive Teams Stop Reading Morning Briefs
    Why Your Executive Team Stopped Reading Their Morning Briefs
  • AI media citations
    Why AI Models Cite Journalism 47% of the Time – and What It Means for Your PR Strategy
  • The PR Measurement Framework for the AI Era
    The PR Measurement Framework for the AI Era: Moving Beyond Impressions

Tags

AI media intelligence AI media monitoring AMEC AMEC Awards Angela Dwyer Communications crisis communication Crisis Communications crisis management crisis media monitoring Crisis Monitoring Data and Measurement event media monitoring event monitoring influencer marketing influencer monitoring IPRRC media analysis Media Impact Score media intelligence media measurement Media Monitoring media monitoring platform media monitoring service media monitoring services media monitoring software media monitoring tools Pharmaceutical News Pharma News PR PR Conferences PR Crisis PR crisis management PredictiveAIâ„¢ PR measurement PR news PR Research PRSA PRSA ICON PR Tools Public Relations Sentiment Analysis social listening social media monitoring social media platforms
Fullintel Logo

Schedule time with a media expert to see a live, one-on-one demo.

  • 1.339.970.8005
  • Book a Demo
  • LinkedIn
  • Facebook
  • X
Solutions
  • Media Intelligence Hub
  • Executive News Briefings
  • Strategic Media Analysis
  • 24/7 Situation Monitoring
By Need
  • Enterprise
  • PR Agency
  • Government
  • Pharmaceutical
Resources
  • Blog
  • Product Updates
  • Case Studies
Want to receive news and updates?

    © FullIntel, LLC. All Rights Reserved.

    • Terms & Conditions
    • Privacy Policy
    Call Us
    Contact Us