Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers look good. But here’s the question that should keep you up at night: what do these metrics actually tell you about your brand’s health? Most PR measurement today […]
Picture this: It’s 7:15 AM, and your executive team needs immediate updates on breaking industry news. Your media monitoring brief sits buried beneath 47 other emails in the CEO’s inbox, competing with meeting invites, vendor pitches, and yesterday’s unread messages. Meanwhile, your entire leadership team is actively discussing strategy in Microsoft Teams, where critical business […]
It’s the night before your organization’s big event, and the final checklist is running through your mind: Have you briefed the media team? Confirmed speakers? Tested the A/V setup? But here’s a question many communications teams overlook: Did you configure your event-specific keywords and hashtags in your media monitoring tools? While it’s not as visible […]
If you’ve ever been confused about the difference between media monitoring and media analysis, you’re not alone. These terms are often used interchangeably in PR and communications, but they represent two distinct yet complementary functions that every communications professional needs to understand. Think of it this way: if media monitoring is like taking your temperature […]
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with missing a big story about your most recent ESG campaign, which was […]
Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
From a $20M deal to Netflix’s second most-watched original movie ever When Sony quietly sold K Pop Demon Hunters to Netflix for a reported $20 million, it looked like just another content deal. What no one predicted was that it would ignite into a global cultural movement—amassing over 180 million views to become Netflix’s second […]
In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis and using advanced media monitoring tools that transform reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional […]
Your CEO steps into a critical investor call, confident and prepared. Within minutes, a board member references a competitor’s announcement from three hours ago—one that completely shifts the conversation’s trajectory. Your executive freezes, clearly caught off-guard, while the room’s energy shifts from confidence to concern. This scenario could have been prevented with an effective executive news briefing system. For public relations professionals, implementing comprehensive executive news briefing processes isn’t just […]
