Let me paint you a picture I’ve seen play out a thousand times. A PR director walks into a Monday morning meeting, armed with a stack of media clips. “Great news!” they announce. “We got 147 mentions last week!” The CEO looks up, raises an eyebrow, and asks the question that stops everyone cold: “So […]
Over my decades in this industry, I’ve witnessed the evolution of media analysis from simple clipping services to sophisticated intelligence operations. What hasn’t changed is this fundamental truth: most PR professionals understand that media analysis is essential, but many still aren’t quite sure what separates good analysis from simply collecting a bunch of articles and […]
The Evolving Healthcare Media Landscape What’s the best way to get a busy healthcare reporter’s attention in 2025? What topics interest biopharma journalists most this year? How can you ensure your healthcare pitch stands out in an increasingly competitive digital environment? As the healthcare industry continues to evolve rapidly, so do the strategies for effectively […]
We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a leading publication in crisis management and resilience. Recognition for AI Innovation in Threat Detection In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and […]
Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds, planes, and even missiles. Social media monitoring is a powerful process that can warn a brand of incoming danger. It isn’t just about using social media monitoring to […]
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with the speed and unpredictability of the 2025 media landscape. Today, the brands that thrive don’t just react. They anticipate. That’s where Fullintel comes […]
Looking for the best public relations certifications to advance your career? In today’s competitive PR landscape, professional certification can be the key differentiator that sets you apart from other practitioners and opens doors to new opportunities. Public relations professionals face unique challenges in the current media environment, with fewer traditional outlets and an increasingly complex […]
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]
Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources 📌 Mapping Your Media Ecosystem📌 Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection 🧭 Building Your Keyword Strategy🧭 Refining Your Search Parameters 4. […]
