When your CEO asks, “What did PR actually deliver last quarter?”—can you answer with confidence? Media analysis has become the make-or-break capability for modern PR teams. While 86% of PR practitioners recognize measurement as critically important, only 38% feel confident in the metrics they report. This confidence gap represents both a strategic challenge and a career-defining opportunity. Organizations that master media analysis gain a decisive […]
The numbers looked impressive on the surface: 50 million impressions, 500 media placements, and an AVE calculation showing $2.3 million in “earned value.” The client presentation sparkled with charts and graphs. But when the CEO asked the critical question—”How did this impact our business?”—the room went silent. This scenario plays out in conference rooms across […]
The Barcelona Principles V4.0 represent the most sophisticated evolution yet in PR measurement standards. Released in June 2025 by AMEC (International Association for the Measurement and Evaluation of Communication), this latest version arrives at a crucial moment when artificial intelligence is fundamentally transforming how organizations measure and demonstrate communication impact. For PR professionals navigating an […]
The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]
It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our power-packed panel of PR professionals—like to pull […]
This article was originally published by the Institute for Public Relations (IPR). Visit IPR’s website for more insights and best practices in PR measurement and strategy. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact. Artificial intelligence (AI) can efficiently sift through vast amounts of content in minutes, […]
CAMBRIDGE, Mass. – Feb 08, 2024 – Kick off the new year with a resolution to elevate your PR strategy with Fullintel’s upcoming online Measurement MasterClass, “PR Measurement: Proving Value & Improving Performance,” hosted by Fullintel Head of Insights, Angela Dwyer, this coming March 13 at 1 pm ET. The Measurement MasterClass will empower you to set measurable […]
CAMBRIDGE, Mass. – Nov 20, 2023 – Fullintel, a global media monitoring and intelligence service that specializes in human curation, research-based analysis, and AI-driven predictive intelligence, is pleased to announce it has won five 2023 AMEC Award recognitions. Gold in Best Use of Social Media Measurement: For keeping a U.S. postsecondary institution secure via real-time […]
Fullintel’s Head of Insights, Angela Dwyer, has recently been named co-chair of the Public Relations Society of North America (PRSA) North Pacific District for 2024. Alongside the rest of the district’s leadership team, Angela will help facilitate quarterly board meetings and host a range of events, including the organization’s annual membership orientation, a virtual leadership […]
This year’s PRSA ICON conference is shaping up as one to remember. The team from Fullintel is looking forward to several sessions at this year’s event so we can learn more about crisis management, the state of the media, and how to manage communications in a more polarized and riskier environment. It’s all juxtaposed against […]
