Fullintel is proud to announce that two of our senior employees, Project Manager Shefrin Shilfenna Abraham and Senior Program Manager Eswari Vasudevan, have earned the International Association for the Measurement and Evaluation of Communication (AMEC) Certificate in Measurement and Evaluation. The certification builds on our years of industry-leading media monitoring and analysis expertise by officially […]
It’s Measurement Month. But How Close Are We to Effective Communication Evaluation and Measurement?
With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now more mature than it has ever been – and is still maturing. […]
5 Reasons Why You Need Human-Curated Media Monitoring
With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a replacement for good old, human-curated media monitoring. Curation is the process of selecting, […]
3 Influencer Monitoring Trends to Act On in 2018
Influencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With influencer marketing projected to grow from $2 billion in 2017 to $10 billion in 2020, it’s a must-have strategy to include as part of your overall marketing plan. […]
How to Show Your PR Department’s Contribution to Your Bottom Line
PR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see bottom line metrics like sales, it’s important for them to look at other categories as well. PR might not always show up as dollar signs on the balance […]
PR Lessons From 2017
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than our share of PR disasters. Among the ones […]