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Media Monitoring vs. Media Analysis
Media Analysis, Media Monitoring

Media Monitoring vs. Media Analysis – Understanding the Difference and Why It Matters

July 24, 2025 Ted Skinner

Let me paint you a picture I’ve seen play out a thousand times. A PR director walks into a Monday morning meeting, armed with a stack of media clips. “Great news!” they announce. “We got 147 mentions last week!” The CEO looks up, raises an eyebrow, and asks the question that stops everyone cold: “So […]

AMEC Rising Stars
Awards

Fullintel Head of Insights Angela Dwyer Named a 2023 AMEC Rising Star

March 7, 2023 Andrew Koeck

Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement.  AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize) individuals making remarkable progress in their communication measurement journey.” The program honors those in […]

IPRRC Blog Day 1
Blog, Media Monitoring

This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research

March 2, 2023 Andrew Koeck

Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher).  That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run from March 2 to 4 in Orlando: To showcase and connect bleeding-edge communications research with boots-on-the-ground PR practice.  This year’s […]

Trending Dashboard Cover
Blog, Media Monitoring

PR Dashboards: Charting a New Course

February 23, 2023 James Rubec

Dashboards aren’t new, but what we can do with them in the near future will be.  In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called this phase “Trending Dashboards“. It included a […]

Use Cases For PredictiveAI™ IN PR & COMMS (2)||PRSA Icon
Blog, Media Monitoring

PredictiveAI™ Use Cases for PR: The World Has Changed, And So Will Media Monitoring

November 11, 2022 James Rubec

It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what!   Your inbox is quiet and you read the tweets, where a user tagged your brand in a single post linked to a TikTok video […]

Fullintel Hub - Predictive AI
Newsroom

Fullintel Hub: Real-Time, Human-Curated Media Monitoring With PredictiveAI™

March 31, 2022 Fullintel

CAMBRIDGE, Mass. – March 31, 2022 – Fullintel, a leading media monitoring and intelligence service, is proud to announce the launch of its new real-time media monitoring platform with predictive artificial intelligence capabilities: Fullintel Hub. Fullintel Hub combines actionable news curated by AMEC-certified media analysts with a quality assured, automated news feed that delivers ultra-relevant, real-time […]

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