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7 Media Monitoring Insights Every PR Pro Needs
Media Monitoring

7 Things PR Agencies Need to Know About Media Monitoring in 2025

February 26, 2025 Kyle Adam

As PR professionals navigate the complexities of modern communications, staying ahead of trends, crises, and audience perceptions has never been more critical. Media monitoring in 2025 is about more than tracking mentions—it’s about leveraging advanced tools and insights to drive strategy, measure impact, and protect brand reputation. Here’s what every PR agency needs to know […]

Edelman Crisis
Blog, Media Monitoring

Edelman Crisis Comms Report Illustrates Pressures PR Teams Face in the Age of Outrage – But is it Sustainable?

November 29, 2022 Jim Donnelly

When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks were, but because of the rapid response needed in 2022’s social media environment. Executives and […]

Twitter
Blog, Media Monitoring

Twitter: Ghost Ship or a Phoenix Rising?

November 23, 2022 James Rubec

Have you ever visited your favorite restaurant, only to suddenly find it under new management?  For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that’s what we’ve experienced over the past couple of weeks.  The shrimp scampi? Off the menu. The health department? […]

Use Cases For PredictiveAI™ IN PR & COMMS (2)||PRSA Icon
Blog, Media Monitoring

PredictiveAI™ Use Cases for PR: The World Has Changed, And So Will Media Monitoring

November 11, 2022 James Rubec

It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what!   Your inbox is quiet and you read the tweets, where a user tagged your brand in a single post linked to a TikTok video […]

|Top Stories by rank 1||Top Stories by rank|FDA’s Approval of Moderna’s New Bivalent COVID Booster for Children|AstraZeneca’s Setback in its Nasal Spray Trial|The Link Between Cough Syrups Manufactured by Maiden Pharmaceuticals and Children’s Deaths
Blog, Media Monitoring

Top Pharma News in October

November 1, 2022 Angela Dwyer

Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical industry to provide users with metrics, including reach, sentiment and trending score. The pharma industry […]

media monitoring|Media analysis report
Blog, Media Monitoring

What Is Media Monitoring & Analysis, And Why Do It?

September 8, 2022 Andrew Koeck

It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results.  The problem?  Along with missing a big story about your most recent ESG campaign, which was […]

Earned Media|
Blog, Media Monitoring

What is Earned Media vs. Paid Media vs. Owned Media?

June 2, 2022 Andrew Koeck

Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile.  While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of them: Earned media, or earned content, is publicity not achieved through […]

Elon Musk
Blog, Media Monitoring

Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

May 18, 2022 Eswari Vasudevan

By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also know how some politicians reacted. But what about most […]

Twitter
Blog, Media Monitoring

How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

April 28, 2022 Eswari Vasudevan

Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of its notorious spam bots, that’s a lot of data […]

|tik-tok-banner-min
Blog, Media Monitoring

Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

February 3, 2021 Eswari Vasudevan

Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media platform you’ve hardly used, or in a social media post set to […]

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