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why DIY media monitoring doesn’t work in 2025

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Hidden Cost of DIY News Briefs in 2025
Executive Insights

Why Smart PR Teams Are Ditching DIY Media Monitoring in 2025: The Real Cost of Managing Your Own Executive News Briefs

July 2, 2025 Ted Skinner

It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]

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