The latest insights and news from Fullintel
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to show attendees the best ways of navigating their brands through a […]
We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications. The International Association for the Measurement and Evaluation of Communication (AMEC)’s Global Summit takes place May 15 to 17 in Miami. One of […]
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
Public relations is an ever-changing industry – so much so that even industry veterans often feel compelled to sharpen their skills, or develop new ones, through webinars and virtual events. That’s why we’ve compiled this list of 2023’s top recurring or one-time webinars, podcasts, Twitter Spaces, and other virtual events serving the PR and communications […]
Think, for a moment, about how you live your life. Do you listen to music on Spotify, Soundcloud, Apple Music, or other streaming services? If so, you likely use the app’s data-driven insights on your music-listening habits. The same goes for FitBit, Apple Watch, or other smartwatch users who track vital signs, steps, and other […]
Joe Biden’s Call to Lower Insulin Prices Sparks Media Interest The pharmaceutical industry is undergoing a significant transformation, largely spurred by technological innovations, to meet the needs of a growing global population amid recent pandemics and natural disasters. In addition, governments and pharmaceutical companies are working to reduce the cost of life-saving drugs, making them […]
You may have noticed more brands stepping into the public arena to discuss their values, their efforts in improving the world or improving the work lives of their employees. This isn’t just your imagination. As far back as 2021, even the Harvard Business Review noted that burgeoning research into corporate social responsibility (CSR) had identified […]
The pharmaceutical business is a complicated, highly regulated business vertical with plenty of complex communications challenges for PR professionals. These challenges – and the opportunities they present – is Fierce Pharma’s annual Pharma PR & Communications Summit West’s raison d’etre. Since its founding in 2021 it’s the only west-coast event focused on communications strategies for […]
A Fullintel mixed-method research paper on trustworthiness and its impact on public and media perception has won the Arthur W. Page Center Benchmarking Award at the International Public Relations Research Conference (IPRRC). The paper, entitled “A Matter of Trust: Understanding the Impact of Trust-Driving Attributes in Three Major American Companies in Media and Public Perceptions,” […]
Although the term “thought leader” is commonly used in marketing, PR, and consulting circles, “it’s for the market, the community, to decide on whether or not you’re a thought leader,” says Wall Street Journal and USA Today bestselling author Craig Dowden. After all, the host of the Do Good To Lead Well podcast’s path to […]
