It’s International Women’s Day this week, and as I prepare for maternity leave with the birth of my fourth child, I wanted to share some things I’ve learned about managing work and time off while having and raising a little one. Having a child is one of the most rewarding aspects of anyone’s life. But […]
Fullintel Head of Insights Angela Dwyer Named a 2023 AMEC Rising Star
Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement. AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize) individuals making remarkable progress in their communication measurement journey.” The program honors those in […]
Top Pharma News in February 2023
Google’s AI Medical Chatbot Draws Skepticism From Medical Professionals Artificial Intelligence urges the pharma industry to reorganize business models and rationalize biopharma manufacturing as it enhances financial decisions and speeds up time-to-market. Furthermore, a new generation of AI reduces human error and boosts performance in the recent era, paving the way for a colossal advancement […]
This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research
Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher). That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run from March 2 to 4 in Orlando: To showcase and connect bleeding-edge communications research with boots-on-the-ground PR practice. This year’s […]
PR Dashboards: Charting a New Course
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called this phase “Trending Dashboards“. It included a […]
Fullintel’s Angela Dwyer Named Fierce Pharma Advisory Board Member
Fullintel’s Angela Dwyer is now an advisory board member for Fierce Pharma’s PR and Communications Summit! Angela joins a star-studded roster of pharma and communications leaders tasked with providing sage counsel around the most important issues facing the industry, along with the most appropriate themes and insights to help industry players navigate today’s complex environment. […]
9 Viral Resources PR Teams Should Read to Understand the Internet
Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once. To help keep you up to speed, Fullintel has collected nine resources […]
PR & Measurement Research: IPRRC More Needed Than Ever
Research and development. R&D. Skunk works. Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring weaponized hallucinogens. While not as mysterious as the DC Universe, research is also the […]
Top Pharma News in January 2023
The Ethical and Legal Concerns of ChatGPT Strike the Pharma Industry The pharmaceutical industry is one of the most powerful, volatile and resourceful sectors of the global economic environment. With an emphasis on quality manufacturing, affordability of drugs, and innovation and technology, the new year kick-started with a mix-up of positive and negative outlooks for […]
The PR Crisis Equation: Lost Trust (Over Time) + Number of Folks Who Lost It
When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and capable of causing brand challenges. Even […]










