Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing...
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media...
The beginning of every year holds new promises – they’re an affirmation that we have crossed the darkest hours and hope is just around the corner. Despite the threats of nuclear war and the chaos that surrounds American presidency, we did manage to get through last...
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
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