TweetThe year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...
TweetLast year was a tumultuous year, yet we managed to get through unscathed. How prepared are we for 2018? If you are still unsure about what should be your PR strategy for 2018, then this newsletter is for you. Subscribe today and get to know the recent happenings...
TweetCommunication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
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