TweetThe year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...
TweetPR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see bottom line metrics like sales, it’s important for them to look at other categories as well. PR...
TweetYour brand is the way your audience perceives you. It is vital to be aware of your brand’s performance and have a strategy to create the brand experience that you always want to have. A good brand doesn’t just happen, it is well thought out and...
TweetLast year was a tumultuous year, yet we managed to get through unscathed. How prepared are we for 2018? If you are still unsure about what should be your PR strategy for 2018, then this newsletter is for you. Subscribe today and get to know the recent happenings...
TweetCommunication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
TweetHow have PR strategies evolved to accommodate clients who can no longer play the waiting game? The definition of public relations has changed over time; in fact, the definition changes from one firm to another! Clients, no longer have the patience to wait until a...
