In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]
Pride Month Media Watch: Coverage Trends and Controversies
his follow-up examines the emerging conversations and developments from June 6 to June 19, highlighting the evolving public perception of Pride 2024.
TikTok, AI, and the Future of U.S.-China Tech Rivalry
The evolving media landscape offers an invaluable lens through which we can understand the interconnected nature of politics, technology, and culture. As the world adjusts to a new U.S. administration under President Donald Trump, significant developments have emerged, reshaping public discourse and revealing deep-seated global implications. TikTok’s Ban: A Prelude to Change The digital realm […]
JPM 2025: Healthcare Innovation Amidst Economic Caution
The 43rd Annual J.P. Morgan (JPM) Healthcare Conference, held from January 13-16, 2025, in San Francisco, convened over 8,000 healthcare professionals and featured presentations from more than 500 private and public companies. This premier event highlighted significant advancements, strategic partnerships, and the evolving economic landscape influencing the healthcare sector. Key Takeaways from JPM 2025 1. […]
Expert Panel: 2025’s Likely PR Trends, From News Avoiders to Disclosing AI Usage
It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our power-packed panel of PR professionals—like to pull […]
AI and Media Intelligence in 2025: How Real-Time Analytics is Reshaping PR Strategy
Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and essential. The Evolution of Media Analysis Gone are the days when PR teams could rely solely on manual media monitoring and basic sentiment tracking. Today’s media landscape […]
What We Got Right and Wrong in 2024: A PR and Communications Recap
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment and data and sources to back it up. […]
How Will Americans Deal with a 25% Increase on Avocado Toast?
Imagine starting your day with your usual avocado toast and realizing it’s suddenly 25% more expensive. A culinary inconvenience for some, perhaps, but this simple scenario highlights a complex issue: how international tariffs could disrupt industries, economies, and even your breakfast. We all know where avocados come from. With proposed tariffs on imports from Canada, […]
Top Pharma News in November 2024
This month, the pharmaceutical industry evolves through technological innovation, regulatory oversight, and government policy. Regulatory agencies like the FDA critically shape drug development, determining market entry and research investments. Pharmaceutical companies must navigate complex approval processes, balancing cutting-edge scientific advancements with stringent health standards. Technological breakthroughs increasingly intersect with regulatory mechanisms, creating a dynamic landscape […]
Fullintel’s Triumph at the 2024 AMEC Awards: A Celebration of Excellence
Introduction: A Landmark Achievement In a remarkable milestone for the media intelligence industry, Fullintel has emerged as a trailblazer at the 2024 AMEC Global Communication Effectiveness Awards, securing an extraordinary five accolades across six categories. This historic win includes two Gold, four Silver, and one Bronze award, reinforcing Fullintel’s position as an industry leader in […]