by Eswari Vasudevan | Nov 18, 2021 | Blog, Media Monitoring
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
by Eswari Vasudevan | Feb 3, 2021 | Blog, Media Monitoring
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media...
