by Eswari Vasudevan | May 18, 2022 | Blog, Media Monitoring
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
by Eswari Vasudevan | Apr 28, 2022 | Blog, Media Monitoring
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
by Eswari Vasudevan | Nov 18, 2021 | Blog, Media Monitoring
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
by Eswari Vasudevan | Feb 3, 2021 | Blog, Media Monitoring
Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media...
