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Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

by Eswari Vasudevan | May 18, 2022 | Blog, Media Monitoring

By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

by Eswari Vasudevan | Apr 28, 2022 | Blog, Media Monitoring

Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
How to Find and Track Your Most Important Influencers on Social Media and in the News

How to Find and Track Your Most Important Influencers on Social Media and in the News

by Eswari Vasudevan | Nov 18, 2021 | Blog, Media Monitoring

Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

by Eswari Vasudevan | Feb 3, 2021 | Blog, Media Monitoring

Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media...

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