When Cracker Barrel quietly rolled out a refreshed logo last week, executives probably expected a warm welcome for their modernized, simplified brand identity. Instead, they got a masterclass in how quickly brand updates can spiral into a full-blown PR crisis. Here’s what happened — and what PR pros can learn. 1. The Rollout: A Modern […]
From a $20M deal to Netflix’s second most-watched original movie ever When Sony quietly sold K Pop Demon Hunters to Netflix for a reported $20 million, it looked like just another content deal. What no one predicted was that it would ignite into a global cultural movement—amassing over 180 million views to become Netflix’s second […]
Table of Contents 1. What Is a Reputation Crisis? 2. What Triggers a Brand Crisis? 3. Why Reputation Crisis Management Matters 4. 3 Phases of Crisis Management 5. Crisis Communication Strategy 6. Media Intelligence & Listening 7. Best Practices for Brand Crises 8. Real-World Crisis Responses 9. Reputation Recovery 10. How Fullintel Supports In 2023, […]
As Paramount reels from The Late Show’s cancellation, its $1.5B South Park deal shows a savvy, data-powered content strategy. Here’s why PR leaders should take notice—now with context from the Trump/Satan episode. Introduction Paramount recently hit two major headlines: the widespread backlash over its cancellation of The Late Show with Stephen Colbert and, barely mentioned […]
When Love Island USA Season 7 aired this summer on Peacock, it wasn’t just a dating show—it was a masterclass in brand marketing, cultural relevance, and meme momentum. With millions tuning in and even more scrolling through TikToks, tweets, and Reddit threads, Love Island has solidified itself as one of the most valuable cultural platforms […]
Forbes recently highlighted an astonishing milestone: Pop Mart’s founder Wang Ning has joined China’s top ten billionaires, thanks to the runaway success of a quirky toy named Labubu. What began as a small collectible figurine has exploded into a “Labubu mania” – a global trend that is more than just savvy marketing. This phenomenon offers […]
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling world of Lumon Industries. What is Ms. Cobel going to say to Mark?! But beyond the show’s gripping corporate horror, something even more fascinating has unfolded in the real world: Lumon […]
The Oscars are never just about the awards—they’re about the moments that ignite conversations long after the red carpet is rolled away. The 97th Academy Awards, held on March 2, 2025, had all the ingredients of a headline-making spectacle: shocking upsets, emotional speeches, unexpected controversies, and even technical chaos. From the media frenzy leading up […]
