Competitive Intelligence Mastery: Using MATT AI to Win the Narrative War
Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire services, you’re already three moves ahead.
This is competitive intelligence in the age of AI—not just tracking what competitors say, but understanding how to win the narrative battles that shape market perception.
Beyond Mention Counting: Strategic Competitive Analysis
Traditional competitive monitoring counts mentions and tracks the share of voice. MATT AI, however, goes beyond these simple metrics. It understands that competitive advantage comes from narrative positioning, message effectiveness, and strategic timing—insights that can’t be gleaned from mention counts alone. With MATT AI, you’re not just informed, you’re enlightened.
The Competitive Landscape Mapper: “What are wins and opportunities for the company when compared to competitors?”
This validated prompt has become essential for competitive strategy sessions. MATT AI doesn’t just compare coverage volumes; it analyzes narrative territories, identifying where you own the conversation, where competitors dominate, and where opportunities exist for strategic advancement. One software company discovered they owned the innovation narrative but were losing the customer service story—intelligence that reshaped their communication priorities.
The Product Performance Analyzer: “Identify the top performing [Competitor] product”
Understanding the reception of competitive products reveals market priorities. MATT AI analyzes which competitive products generate favorable coverage, what features media highlight, and which benefits resonate with audiences. This intelligence informs both product development and communication strategies.
The Competitive Response Timer: “How quickly do competitors typically respond to our announcements?”
Timing reveals strategy. MATT AI doesn’t just track competitive response patterns; it anticipates them. It identifies who responds quickly (suggesting the need for monitoring), who reacts strategically (suggesting the need for planning), and who doesn’t respond (suggesting either a lack of confidence or a weakness). With MATT AI, you’re not just reacting, you’re prepared.
Narrative Territory Mapping
Markets are battlegrounds of competing narratives. With MATT AI’s Narrative Territory Mapping, these territories are mapped out, showing where narratives clash, where they coexist, and where white space exists for new positioning. This unique insight helps businesses understand the competitive landscape like never before.
The Innovation Leadership Tracker: “Give us media coverage about our brand associated with innovation leadership in the media?”
Innovation perception drives market leadership. MATT AI tracks not just innovation mentions but innovation authority—whose innovations get cited as examples, whose executives get quoted as experts, whose vision shapes industry discussions. This intelligence reveals whether R&D investments translate into market perception.
The Sustainability Positioning Analyzer: “How often are our sustainability goals mentioned in ESG-related articles?”
ESG leadership increasingly drives corporate reputation. MATT AI (Media Analysis, Trends & Tracking) measures not just sustainability mentions, but also narrative ownership—who sets sustainability standards, who gets credited with leadership, and who faces scrutiny. Enterprise clients use this intelligence to identify positioning opportunities and defensive vulnerabilities.
The Trust Differential Mapper: “Compare trust indicators between our brand and top competitors in recent coverage.”
Trust underpins all competitive advantages. MATT AI analyzes trust signals in coverage, such as third-party endorsements, customer testimonials, analyst recommendations, and media tone. It identifies where you hold trust advantages and where competitors have stronger credibility.
Competitive Crisis Opportunities
Your competitor’s crisis is your opportunity—if handled ethically and strategically. MATT AI helps organizations capitalize on competitive challenges without appearing opportunistic.
The Competitor Vulnerability Scanner: “From media coverage of [Competitor], identify any recurring negative narratives, controversies, or performance issues.”
Persistent competitive weaknesses create positioning opportunities. MATT AI identifies where competitors face ongoing challenges, helping you position strengths against weaknesses. One healthcare company discovered its competitor’s persistent data security concerns, allowing it to highlight its own security credentials without direct attacks.
The Crisis Spillover Predictor: “When [Competitor] faces negative coverage about [issue], does industry-wide scrutiny typically follow?”
Some competitive crises remain isolated, while others trigger an industry-wide examination. MATT AI analyzes historical patterns to predict spillover risk, helping teams prepare defensive positioning when competitor crises might spread and offensive positioning when they won’t.
The Differentiation Opportunity Identifier: “What positive narratives about our brand clearly differentiate us from competitors facing current challenges?”
Competitive crises create differentiation opportunities. MATT AI identifies your unique strengths that contrast with your competitive weaknesses, enabling a positioning strategy that emphasizes differences without appearing to capitalize on others’ misfortunes.
Customer Story Competition
Customer success stories drive credibility, but only if they reach the right audiences. MATT AI tracks how customer narratives compete for attention and influence.
The Customer Story Amplification Tracker: “Track how often media pick up our customer success stories”
Customer stories that don’t spread don’t succeed. MATT AI analyzes which customer narratives gain media traction, identifies the elements that drive amplification, and determines which formats generate the most coverage. This intelligence shapes customer story development and distribution strategies.
The Testimonial Sentiment Analyzer: “What tone or sentiment do customers express in quoted testimonials within media articles?”
Not all testimonials are equal. MATT AI analyzes the emotional tone and specific language in customer quotes, identifying which generate authentic enthusiasm versus polite endorsement. It compares your testimonial quality against competitors, revealing credibility gaps and advantages.
The Validation Impact Measurer: “What third-party validations are being mentioned in competitive coverage, and how do they influence sentiment?”
Third-party validation can shift competitive dynamics. MATT AI tracks which validators appear in competitive coverage, their impact on sentiment, and their availability for engagement. This intelligence helps teams cultivate relationships with influential validators.
Journalist Relationship Intelligence
Media relationships shape competitive coverage. MATT AI provides intelligence about journalist preferences, relationships, and coverage patterns that inform engagement strategies.
The Journalist Opportunity Matrix: “Give me information about the outlet that published the most articles about [Competitor] in the past month.”
Understanding competitive media relationships reveals opportunities for engagement. MATT AI identifies which outlets favor competitors, what drives their coverage, and whether relationship-building opportunities exist. This intelligence prevents wasted outreach and identifies receptive media partners.
The Coverage Gap Analyzer: “Which journalists frequently cover our competitors but rarely mention us, and what topics interest them?”
Untapped journalist relationships represent coverage opportunities. MATT AI identifies journalists who should logically cover your organization but don’t, analyzes their interests and angles, and provides intelligence for targeted engagement strategies.
The Collaboration Recommender: “Which outlets do you recommend for future collaboration?”
Not all media relationships offer equal value. MATT AI analyzes outlet influence, audience alignment, coverage quality, and competitive dynamics to recommend strategic media partnerships. PR agencies use this intelligence to optimize investments in media relations.
Market Positioning Through Media Intelligence
Competitive intelligence ultimately serves market positioning. MATT AI transforms media analysis into strategic positioning recommendations that shape market perception and influence market perception.
The Regional Competitive Analyzer: “What coverage is unique to specific regions and does not appear in global coverage?”
Regional competitive dynamics often differ from global patterns. MATT AI identifies where competitive positioning varies by market, revealing opportunities for targeted strategies and defensive requirements.
The M&A Impact Tracker: “Track all coverage related to our acquisition announcement, analyzing stakeholder reactions, market sentiment, and competitive responses.”
Mergers and acquisitions reshape competitive landscapes. MATT AI tracks how stakeholders receive announcements, how competitors respond, and how market positioning shifts. This intelligence guides integration communications and competitive positioning.
The Stock Impact Correlator: “Analyze how specific media events or articles about [Brand] correlate with short-term movements in the company’s stock price over the past year.r”
Market perception drives market value. MATT AI correlates media events with stock movements, identifying which narratives drive market movements and which generate noise. This intelligence helps teams prioritize communication efforts around market-moving narratives.
Your Competitive Intelligence Advantage
These validated prompts transform competitive monitoring from passive observation to active intelligence gathering. They reveal not just what competitors do, but how to respond strategically. They identify not only current positioning but also future opportunities.
Implement these prompts systematically. Start with daily competitive landscape mapping. Add narrative territory analysis to identify positioning opportunities. Layer in journalist relationship intelligence to optimize media engagement. Build dashboards that continuously track competitive dynamics.
The competitive battles that matter aren’t fought with press releases—they’re won through superior intelligence that enables strategic positioning. MATT AI provides that intelligence, which is validated through thousands of successful client engagements.
