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How Short Can An Ad Be Before It Looses the Meaning

Adweeks had earlier predicted an era of 6 seconds ads. Will they work? If yes, let's check how it works for public relations strategy. The Adweeks article has called these short ads to be ‘snackable ads’ and is more likely to be debut by the end of this year or latest...

The Kevin Spacey PR Crisis Was An Eye Opener For Netflix

All it took was one person to add to the Harvey Weinstein related scandal to open a can of worms. The preceding incidents events were a nightmare for Netflix… Thanks to social media, information spreads at the speed of light leading to public relations nightmares...

The Answer To This Question Can Help You Boost Coverage

ind How can I get the media to cover my story… This is a common question among communication professionals. And understanding this, we've come up with few tips in our Public relations intelligence newsletter. Read now! Is the wrong way to think and the wrong question...

Facebook Launches New Workplace Chat Features

The work-focused chat app now includes a series of features designed to include a desktop app and group video chat. Check out what Facebook is doing new with this feature.  It’s been one year since Facebook launched Workplace, the company’s chat app is to help people...

Why You Need a Disaster Management Handbook

A CMO handbook to handle disasters can help people manage PR crisis coming their way. But how? This week our newsletter explains how to act during a crisis before it becomes a news and the tips to manage your website being penalized by Google. 2017 has been an epic...

Have PR Professionals Lost Their True Calling?

PR has two basic functions; to communicate their client’s value propositions and monitor how well the company lives up to the values When it comes to public relations, PR guru Harold Burson has the ultimate word. He explains that at its core, PR professionals have two...

Facebook Allowing News Publishers To Sign Up Subscribers

The social media giant has introduced the Instant Articles program wherein they will now allow news publishers to sign up subscribers. The program will begin with a group of select publishers on Android devices only. There’s a disagreement between Apple Inc. and...

Maintaining Communication Credibility

PR is a difficult game to play – a slight mistake, a small typo can damage your reputation for ever It is easy for writers to lose credibility. All you need is a single mistake to spoil your career. They could cause problems for your brand that are sometimes beyond...

Why Do Some PR People Make The Worst Pitches?

From sending random emails to journalists to drafting error-ridden content, some PR professionals absolutely callous while making a pitch... Learning how to write a well-pitched PR content is a skill that’s sadly missing in most PR professionals. Most PR content is...

LinkedIn Launches Autoplay Video Ads

The video ads for mobile users is all set to roll out early next year... LinkedIn had recently announced their plans to launch to test video ads as a part of their plans to promote sponsored content. Initial testers include Prudential Financial and Microsoft Canada....

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