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9 Viral Resources PR Teams Should Read to Understand the Internet

Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once.  To help...

PR & Measurement Research: IPRRC More Needed Than Ever

Research and development. R&D. Skunk works.  Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring...

Top Pharma News in January 2023

The Ethical and Legal Concerns of ChatGPT Strike the Pharma Industry The pharmaceutical industry is one of the most powerful, volatile and resourceful sectors of the global economic environment. With an emphasis on quality manufacturing, affordability of drugs, and...

The PR Crisis Equation: Lost Trust (Over Time) + Number of Folks Who Lost It

When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and...

5 Ways PR Teams Can Use Year-End Media Intelligence to Plan for 2023

As your team plans your PR and content strategies for the new year, reviewing traditional and social media data and metrics from last year is imperative to inform your decision-making for 2023. Doing an annual deep dive into your performance can drive better ideas and...

A Look at the Hottest PR and Communications Conferences on 2023’s Calendar

Industry conferences are nearly every PR professional’s dream. Get in front of your piers, present your work, or get out your notepad and listen to amazing research. What could be better? Which is one reason why we wanted to get a head start on 2023’s lineup of great...

Top Pharma News in December

Elon Musk's Neuralink Brain Chip Tech Sparks A Wave of Innovation - Experts Remain Skeptical About the Company's Prospects The modern pharmaceutical industry is a highly globalized and competitive sector. Despite challenges, the industry is snowballing due to...

Toy Marketing: 2022’s Top Toys – Keys To Sales Success

Looking for a last minute gift for the kids in your life? Turns out, what your nieces and nephews are looking for is more complicated than you might think. Fullintel spoke with Bobby Stewart, Chief Revenue Consultant of The Ramp Up Agency, a firm that supports a wide...

Trends on Trends: 2023 Business Trends According to the Media

All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ?  I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would...

You’re So Vain: Why Great ESG Focuses on Impact, not Brand

You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those...

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