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Top Pharma News in November
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms...
Edelman Crisis Comms Report Illustrates Pressures PR Teams Face in the Age of Outrage – But is it Sustainable?
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks...
Twitter: Ghost Ship or a Phoenix Rising?
Have you ever visited your favorite restaurant, only to suddenly find it under new management? For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that's what we've experienced over the past couple of weeks. ...
PredictiveAI™ Use Cases for PR: The World Has Changed, And So Will Media Monitoring
It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what! Your inbox is quiet and you read the tweets, where a user tagged your brand in a single...
How to Manage – or Even Avoid – PR Disasters Using Media Monitoring and AI
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or...
Top Pharma News in October
Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical...
What Is Media Monitoring & Analysis, And Why Do It?
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with...
Guide: How to Do Media Monitoring Effectively
Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media. And that’s on a good...
What is Earned Media vs. Paid Media vs. Owned Media?
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
Elon Musk (may have) Just Bought Twitter. How Did Twitter React?
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
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