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Fullintel-UConn Research Paper Receives Prestigious IPRRC Benchmarking Award

A Fullintel mixed-method research paper on trustworthiness and its impact on public and media perception has won the Arthur W. Page Center Benchmarking Award at the International Public Relations Research Conference (IPRRC). The paper, entitled “A Matter of Trust:...

Thought Leadership Guide: How to Become a Thought Leader as an Organization or Individual

Although the term “thought leader” is commonly used in marketing, PR, and consulting circles, “it’s for the market, the community, to decide on whether or not you're a thought leader,” says Wall Street Journal and USA Today bestselling author Craig Dowden. After all,...

An Honest Guide to Maternity Leave

It’s International Women’s Day this week, and as I prepare for maternity leave with the birth of my fourth child, I wanted to share some things I’ve learned about managing work and time off while having and raising a little one. Having a child is one of the most...

Fullintel Head of Insights Angela Dwyer Named a 2023 AMEC Rising Star

Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement.  AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize)...

Top Pharma News in February 2023

Google's AI Medical Chatbot Draws Skepticism From Medical Professionals Artificial Intelligence urges the pharma industry to reorganize business models and rationalize biopharma manufacturing as it enhances financial decisions and speeds up time-to-market....

This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research

Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher).  That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run this March 2 to 4 in Orlando: To showcase...

PR Dashboards: Charting a New Course

Dashboards aren’t new, but what we can do with them in the near future will be.  In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called...

Fullintel’s Angela Dwyer Named Fierce Pharma Advisory Board Member

Fullintel’s Angela Dwyer is now an advisory board member for Fierce Pharma’s PR and Communications Summit! Angela joins a star-studded roster of pharma and communications leaders tasked with providing sage counsel around the most important issues facing the industry,...

9 Viral Resources PR Teams Should Read to Understand the Internet

Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once.  To help...

PR & Measurement Research: IPRRC More Needed Than Ever

Research and development. R&D. Skunk works.  Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring...

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