In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis—a powerful partnership that transforms reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional Monitoring Falls Short Every […]
Media alerting needs a deep rethink, providing more than just a clip notification. The problem I have with alerts isn’t that they aren’t useful, they are, it just isn’t enough. News alerts were created by media monitoring vendors to replace human alerting workflows. The idea was that automated boolean and NLP capture applied against a […]
It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]
The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is becoming less effective while AI-powered content discovery is becoming essential for brand visibility. The search landscape has fundamentally changed, and most PR teams haven’t caught up yet. While […]
With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock (1970), offered a prediction that feels particularly relevant today: “The illiterate of the twenty-first century will not be those who cannot read and write, but […]
