You may have noticed more brands stepping into the public arena to discuss their values, their efforts in improving the world or improving the work lives of their employees. This isn’t just your imagination. As far back as 2021, even the Harvard Business Review noted that burgeoning research into corporate social responsibility (CSR) had identified […]
The pharmaceutical business is a complicated, highly regulated business vertical with plenty of complex communications challenges for PR professionals. These challenges – and the opportunities they present – is Fierce Pharma’s annual Pharma PR & Communications Summit West’s raison d’etre. Since its founding in 2021 it’s the only west-coast event focused on communications strategies for […]
A Fullintel mixed-method research paper on trustworthiness and its impact on public and media perception has won the Arthur W. Page Center Benchmarking Award at the International Public Relations Research Conference (IPRRC). The paper, entitled “A Matter of Trust: Understanding the Impact of Trust-Driving Attributes in Three Major American Companies in Media and Public Perceptions,” […]
