Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that there isn’t enough science validating what those metrics can predict. Evaluating media at the depth required has been a challenge to automate. Consider this: in some cases, predictive […]
How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
A Field Guide to AI in PR: The Skills You Need, Best Use Cases, Ethical Concerns, and More
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]