In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term “fascism” resonates most, offering a snapshot of public conversations and underlying sentiments. Below, […]
Why Social Commentary Matters: A Deep Dive into Burger King’s Post-Birth Ad Reaction Across Traditional and Social Media
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media platforms. Burger King’s “Bundles of Joy” ad, which featured post-birth mothers enjoying burgers, offers a striking example of […]
Positive Shift in Media Coverage for Democrats and Kamala Harris
We live in an age of shorter attention spans, with social media users reading headlines and skipping over the content of the articles. That’s why headline visibility is so important in 2024, and with words like “re-energized” and “renewed hope” dominating the coverage since President Joe Biden passed the torch to Kamala Harris, it’s clear […]
The Top Social Networks for PR Teams (and How PR Should Leverage Them)
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social networks for PR teams that we see every day as a media monitoring and […]
Threads: 7 Reasons Why The Hype Cycle is Wrong
Threads is the newest social media platform brought to the world by Meta. It was released earlier in July, and if you believe a heavily reported SimilarWeb report (or this Medium post) you might think Threads is already “dead on arrival” after just a few weeks. But you shouldn’t count Threads out just yet, in […]