Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or...