You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those...
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms...
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks...
Have you ever visited your favorite restaurant, only to suddenly find it under new management? For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that’s what we’ve experienced over the past couple...
It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what! Your inbox is quiet and you read the tweets, where a user tagged your brand in a single...
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or...
