PR measurement

5 Reasons Why You Need Human-Curated Media Monitoring

5 Reasons Why You Need Human-Curated Media Monitoring

Tweet With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...

3 Influencer Monitoring Trends to Act On in 2018

TweetInfluencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With influencer marketing projected to grow from $2 billion in 2017 to $10 billion in 2020, it’s a must-have strategy to include as...

PR Lessons From 2017

TweetPR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more...

9 New PR Metrics That PR Pros Shouldn’t Forget

TweetHow to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate...