by Andrew Koeck | Nov 27, 2019 | Blog
Fullintel is proud to announce that two of our senior employees, Project Manager Shefrin Shilfenna Abraham and Senior Program Manager Eswari Vasudevan, have earned the International Association for the Measurement and Evaluation of Communication (AMEC) Certificate in...
by Fraser Likely | Nov 4, 2019 | Blog
With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now...
by Fullintel | Oct 22, 2019 | Blog, Media Monitoring, PR Crisis
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. Download Fullintel's Media...
by Andrew Koeck | Nov 20, 2018 | Blog
If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned news...
by Geoff Dorken | Aug 21, 2018 | Blog
PR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see bottom line metrics like sales, it’s important for them to look at other categories as well. PR might...
