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Be A Savvy Buyer: Read Our Media Monitoring And Crisis Monitoring Buyer’s Guide

Be A Savvy Buyer: Read Our Media Monitoring And Crisis Monitoring Buyer’s Guide

by Fullintel | Oct 22, 2019 | Blog, Media Monitoring, PR Crisis

Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring.  Download Fullintel's Media...

The Definitive Guide: Should We Continue Measuring AVE in PR?

by Andrew Koeck | Nov 20, 2018 | Blog

If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned news...

How to Show Your PR Department’s Contribution to Your Bottom Line

by Geoff Dorken | Aug 21, 2018 | Blog

PR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see bottom line metrics like sales, it’s important for them to look at other categories as well. PR might...
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