The latest insights and news from Fullintel
A PR director at a Fortune 500 company recently told me that her team caught a negative story about their CEO 47 minutes before it was published in mainstream media. They prepared talking points, briefed the communications team, and had a statement ready when reporters started calling. The crisis that could have dominated a news […]
Sentiment scores are attractive because they simplify complexity. Thousands of headlines, social posts, and broadcast segments become a single number. For busy communications leaders and executives, that number feels manageable. A dashboard shows 72 percent positive coverage. Another report says sentiment is stable quarter over quarter. The board sees one slide and moves on. The […]
Target’s security systems detected the 2013 breach that would expose 40 million credit card numbers. The alert existed in their monitoring infrastructure. It sat in a queue of low-priority notifications while attackers extracted customer data for two weeks. GM engineers documented ignition switch defects for over a decade. Technical reports contained the signal, but it […]
Fullintel-UConn study on AI engine citations shows the value of pitching your message to journalists and other credible outlets. If AI is rewriting how audiences discover information, it has also significantly changed how the communications professionals we work with measure impact. Dashboards, sentiment charts, and campaign recaps using traditional media metrics simply can’t sufficiently demonstrate […]
Traditional PR Metrics are Breaking Down – Here’s a New Approach To Help Capitalize on AI Search I’ve spent a lot of time over the past 15+ years counseling clients on how to conduct accurate media analysis to drive successful PR strategies. But the PR landscape is rapidly shifting under all our feet. As that […]
Journalists receive over 100 pitches per week. The response rate? Just 3.3%. That means for every 30 pitches you send, you might hear back from one reporter. Those odds should make every PR professional rethink their approach to media outreach. Here’s what’s changed: PR teams using AI to analyze journalist coverage patterns and personalize their […]
What were the top pharma news stories as of February 2026? Three major pharmaceutical and health technology stories shaped coverage in January 2026: a legal challenge to revised U.S. childhood vaccine guidance, a high-profile AI partnership between Bristol Myers Squibb and Microsoft to improve lung cancer detection, and OpenEvidence’s presentation of an agentic AI–driven vision […]
You’re tracking mentions, counting clips, and delivering reports. But your C-suite keeps asking questions your current media monitoring can’t answer: “What’s driving the negative sentiment?” “How do we compare to our competitors’ messaging penetration?” “What narratives should we prepare for next quarter?” If these questions sound familiar, you’re experiencing the limitations of basic media monitoring—and […]
When Abbott announced its FreeStyle Libre 3 device correction in November 2025, the company’s communications team had already established a verification website, deployed 24/7 customer support, and prepared replacement logistics. Seven deaths and 736 adverse events demanded nothing less. But the real test wasn’t the announcement, as îit was managing the narrative across global media, […]
Your legal team just forwarded a screenshot from r/technology. Three thousand upvotes on a post claiming your latest product update breaks user privacy. The thread, which is four hours old, has 847 comments and is now ranking on the first page of Google for “[your brand] privacy concerns.” This is the reality that PR teams […]
