The latest insights and news from Fullintel
Most organizations assume a crisis begins when headlines appear. In reality, that moment is often the final stage of a much longer process. Long before a story becomes public, signals usually appear in niche media coverage, regulatory discussions, analyst commentary, or online communities. These signals are easy to miss when organizations rely on reactive monitoring […]
The calendar invite lands at 4:47 PM. “Quick sync to discuss coverage.” Thirty minutes blocked. Attendance required. Your immediate reaction isn’t curiosity about the agenda. It’s physical—shoulders tense, jaw tightens, a small exhale of resignation. Another call. That reaction isn’t weakness or a bad attitude. It’s data. The average employee now spends 11.3 hours per […]
Every morning, somewhere in a PR department, someone is awake at 4:45 AM pulling news clips from three different platforms, reformatting a brief in PowerPoint, and praying the paywalled Reuters story doesn’t throw everything off before the 7:30 AM executive distribution deadline. It’s not a great system. But it’s more common than most organizations admit. […]
Sinners walked into the 98th Academy Awards with 16 nominations, the most in Oscar history. One Battle After Another walked out with six wins, including Best Picture. The Best Actor race flipped on prediction markets 10 days before the ceremony, generating $48.4 million in trading volume on Kalshi alone. And host Conan O’Brien opened the […]
What were the top pharma news stories as of March 2026? Three major health policy and technology developments shaped media coverage in February 2026: the launch of the TrumpRx.gov prescription discount platform aimed at improving drug price transparency and affordability, the United States’ formal withdrawal from the World Health Organization, and Amazon Health Services’ introduction […]
When a crisis strikes, organizations often step forward to help. But here’s a question communicators rarely stop to ask: Do disaster relief efforts actually motivate the public—or do they mainly strengthen reputation? That distinction matters more than ever in a communications landscape defined by limited attention, growing skepticism, and rising expectations for corporate responsibility. At […]
Fullintel won seven AMEC Communication Effectiveness Awards in London, with award-winning work submitted on behalf of five clients. The wins reflect Fullintel’s commitment to rigorous, framework-led measurement that proves real communications impact.
The email landed at 7:15 AM. Forty-three pages of screenshots, thumbnails, and clip excerpts. No summary. No prioritization. Somewhere in there was a story the CEO needed to know about before his 8:30 board call. He didn’t find it. Neither did his assistant. The PR team learned about the miss at 9:47 AM, when the […]
For many communications teams, the absence of media coverage feels like relief. No headlines. No trending topics. No alerts. It is easy to equate silence with stability, as if quiet means an issue has dissipated or never existed. This assumption is understandable. PR teams are trained to look for spikes, surges, and visible escalation. When […]
What is the Pentagon Pizza Index and is it real? We trace the Cold War OSINT story, explain how it works, and what PR teams can learn about early signal detection.
