The latest insights and news from Fullintel
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined with high-profile scandals, such as Deloitte’s refund of $291,000 for AI-generated citations—makes the case for human verification in executive briefings more compelling than ever. For pharmaceutical companies facing […]
Your CEO just asked ChatGPT which firms handle crisis communications for Fortune 500 companies. Your competitor appeared in the answer. You didn’t. This scenario plays out thousands of times daily across every industry. AI-powered search platforms now process over 2 billion queries per day, with ChatGPT alone handling this volume, and Google’s AI Overviews reaching […]
What were the top pharma news stories in January 2026? Three major pharmaceutical news stories dominated December 2025: the Trump administration’s proposed overhaul of childhood vaccine recommendations, voluntary drug pricing agreements under the Most Favored Nation policy, and the FDA’s qualification of AIM-NASH, the first AI tool for MASH clinical trials. January 2026 Pharma News […]
Large language models (LLMs) have transformed the way people search for and consume information. While traditional search engines like Google and Bing remain popular, nearly half of U.S. and European internet users now begin their search with some kind of AI tool. Even traditional search engines now utilize AI-generated summaries, sometimes leading to so-called “zero-click […]
When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this reputational crisis underscore a critical truth for today’s PR professionals: without comprehensive brand monitoring, you’re navigating blind through a media landscape that never sleeps. Brand monitoring is the […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
Why Tracking AI Mentions Is Now Essential for PR Media measurement is evolving alongside readers. We’re no longer just examining individual articles to understand a story, but rather considering articles as part of a broader picture of influence. As more and more traffic is siphoned away by AI-driven overviews and chat experiences from publishers, AI […]
More than half of all Google searches now end without anyone clicking a single link. That’s the reality PR teams face in 2025, and it’s reshaping everything we thought we knew about measuring earned media success. The implications are significant: your best coverage might generate impressive impressions but send almost no one to your website. […]
Fullintel won seven AMEC Communication Effectiveness Awards in London, with award-winning work submitted on behalf of five clients. The wins reflect Fullintel’s commitment to rigorous, framework-led measurement that proves real communications impact.
How a Global PR Agency Cut Morning Brief Production Time by 50% While Improving Quality Let’s talk about the 4 AM problem that nobody in PR wants to admit they have. Your team gets up before dawn to compile executive news briefings. They’re scanning hundreds of sources, formatting HTML emails, and racing against a 7:30 […]
