The latest insights and news from Fullintel
Every January, the JPM Healthcare Conference sets the tone for the year ahead in pharma and biotech. It’s where strategy meets scrutiny—where investors, analysts, media, and stakeholders look for credible signals about pipelines, leadership, innovation, and long-term growth. This year, I experienced JPM in person for the first time—and it reinforced just how much influence […]
A strong media monitoring report does more than recap yesterday’s headlines. It tells you what matters, why it matters, and what you should do next. For PR teams handling multichannel narratives, fast-moving crises, or complex stakeholder environments, these reports become the backbone of strategic communication. They help leaders make informed decisions, uncover risks early, and […]
The Truth Social post landed at 11:46 AM on Saturday, January 18. By noon, Novo Nordisk’s stock was dropping. By Monday morning, eight European countries faced new tariffs, pharmaceutical supply chains were in question, and PR teams across the industry were scrambling to explain what this meant for drug prices, manufacturing plans, and patient access. […]
Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it appeared. Multiple studies confirm that content with credible author bylines, credentials, and first-hand expertise receives preferential citation over generic corporate content. For PR professionals, this represents a fundamental […]
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined with high-profile scandals, such as Deloitte’s refund of $291,000 for AI-generated citations—makes the case for human verification in executive briefings more compelling than ever. For pharmaceutical companies facing […]
Your CEO just asked ChatGPT which firms handle crisis communications for Fortune 500 companies. Your competitor appeared in the answer. You didn’t. This scenario plays out thousands of times daily across every industry. AI-powered search platforms now process over 2 billion queries per day, with ChatGPT alone handling this volume, and Google’s AI Overviews reaching […]
What were the top pharma news stories in January 2026? Three major pharmaceutical news stories dominated December 2025: the Trump administration’s proposed overhaul of childhood vaccine recommendations, voluntary drug pricing agreements under the Most Favored Nation policy, and the FDA’s qualification of AIM-NASH, the first AI tool for MASH clinical trials. January 2026 Pharma News […]
Large language models (LLMs) have transformed the way people search for and consume information. While traditional search engines like Google and Bing remain popular, nearly half of U.S. and European internet users now begin their search with some kind of AI tool. Even traditional search engines now utilize AI-generated summaries, sometimes leading to so-called “zero-click […]
When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this reputational crisis underscore a critical truth for today’s PR professionals: without comprehensive brand monitoring, you’re navigating blind through a media landscape that never sleeps. Brand monitoring is the […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
