The latest insights and news from Fullintel
Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]
When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this reputational crisis underscore a critical truth for today’s PR professionals: without comprehensive brand monitoring, you’re navigating blind through a media landscape that never sleeps. Brand monitoring is the […]
If you’ve ever been confused about the difference between media monitoring and media analysis, you’re not alone. These terms are often used interchangeably in PR and communications, but they represent two distinct yet complementary functions that every communications professional needs to understand. Think of it this way: if media monitoring is like taking your temperature […]
Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]
This month’s healthcare and pharmaceutical coverage highlights how political pressure, regulatory changes, and new technologies are reshaping access to care and influencing public trust. From government action on drug pricing and funding cuts to HIV programs to debates over AI-driven health advice, the industry faces complex challenges at the intersection of innovation, affordability, and safety. […]
When Cracker Barrel quietly rolled out a refreshed logo last week, executives probably expected a warm welcome for their modernized, simplified brand identity. Instead, they got a masterclass in how quickly brand updates can spiral into a full-blown PR crisis. Here’s what happened — and what PR pros can learn. 1. The Rollout: A Modern […]
Picture this: It’s 7 AM, and you’re staring at three crisis scenarios, five pending media pitches, and a strategic plan that needs to be on the CEO’s desk by noon. Sound familiar? As public relations professionals navigate an increasingly complex media landscape, AI tools like ChatGPT have emerged as powerful allies in managing the daily […]
From a $20M deal to Netflix’s second most-watched original movie ever When Sony quietly sold K Pop Demon Hunters to Netflix for a reported $20 million, it looked like just another content deal. What no one predicted was that it would ignite into a global cultural movement—amassing over 180 million views to become Netflix’s second […]
In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis—a powerful partnership that transforms reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional Monitoring Falls Short Every […]
