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The Top 4 Ways to Improve ROI Through Real-Time Event Media Monitoring

Andrew Koeck

It’s the evening before your organization’s big event, and you’re anxiously running a well-worn event checklist through your head one last time: Did I remember to set up credentials with the right media and influencers? Did the keynote speakers all submit their...

Four Things To Keep in Mind During Your Year-End Media Analysis Reporting

Andrew Koeck

Year end is a hectic time at most organizations – office parties, extracurricular social occasions, end-of-year deadlines, budget discussions, go-forward planning and pretty much everything else all seem to happen at the same time.  For PR and communications teams...

Why Timely Executive News Briefs Can Be A Lifesaver For PR Teams At Large Organizations

Andrew Koeck

Staying on top of all your relevant media monitoring results isn’t exactly easy for most organizations, especially in the age of social media and 24-7 online news. But it’s even more difficult for communications teams at large organizations and Fortune 500 companies –...

Fullintel Staffers Earn Prestigious AMEC Media Measurement Certification

Andrew Koeck

Fullintel is proud to announce that two of our senior employees, Project Manager Shefrin Shilfenna Abraham and Senior Program Manager Eswari Vasudevan, have earned the International Association for the Measurement and Evaluation of Communication (AMEC) Certificate in...

It’s Measurement Month. But How Close Are We to Effective Communication Evaluation and Measurement?

Fraser Likely

With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now...

Be A Savvy Buyer: Read Our Media Monitoring And Crisis Monitoring Buyer’s Guide

Fullintel

Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring.  These methodologies can be...

On-Call Crisis Media Monitoring: The Special Forces of Your PR Program

Andrew Koeck

The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...

The Definitive Guide: Should We Continue Measuring AVE in PR?

Andrew Koeck

If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value - AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned news article...

Four Steps to Success with Influencer Monitoring

Geoff Dorken

For many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers...

5 Reasons Why You Need Human-Curated Media Monitoring

Andrew Koeck

With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...

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